Rain and snow are going to play a huge part in your yard landscaping decisions. For example you will have to plan for your yard landscaping with care. You should go to the library and take out some books on the subject. These yard landscaping books will help you to learn all of the most important points of yard landscaping so that you do not ruin your yard for good.

Your yard landscaping needs to be done with close attention being paid to rain and snow as well as proper drainage. If you find that your yard gets too muddy in the winter or you have large puddles all over then you most likely do not have the right kind of drainage going on. This is something that you may want to consider getting a professional in to take care of. If you still want to do the rest of your yard landscaping yourself then this is fine but some things are better left to the professionals.

You need to have your yard landscaping done in such a way that the rain when it falls, will actually water your plants. You will be able to use all of the water that falls into your yard to feed the plants and the trees if you set up your yard landscaping the right way. Knowing the general rainfall levels and times of the year you will then be able to make up the water levels when they drop with other watering. This is important during times like summer when it gets hot and there is not much rain.

Snow is another thing that is very important to your yard. Snow is just as vital to your entire yard landscaping project as rain is. Snow not only waters your yard as it melts but the snow, although cold, can actually help to keep your soil warmer. This will allow any plants that are sleeping under the snow to stay healthy and alive. Your bulbs will pop up in the spring in perfect form and color making your yard landscaping all the more beautiful.

When it rains you need to see just how the rain is transferred all over your yard. This is very important to the entire yard landscaping that you are planning to do. This is simple to do, all you need to do is take a walk around your yard the next time it starts to rain. Watch for where the rain puddles and where it drains to and you are well on your way to perfect yard landscaping. This kind of work is the easy part of the job and is the best way to start. Then you will know what needs to be done to get the right kind of drainage going with you yard landscaping.

When you listen to a customer (or co-worker, spouse, significant other), your brain is constantly making hundreds of assumptions. Each word, inflection, and tone of voice is interpreted, but not always as the speaker intended. Research shows that 2/3rd of all employees feel management isn’t listening.

We all think we know how to listen, yes? The fact is that very few people know how to truly listen. In our earnestness to serve, we get pulled out of a conversation by preparing for the answer while the other person is still talking. We wait for a pause and when the person takes a breath, we jump in to improve or remedy the situation.

Or, we worry about the question that we may be asked that we might not be able to answer intelligently. Will we know the answer? Will we be able to respond appropriately? What if I am asked a question I don’t know the answer to? What if I don’t understand the question? What if they find out that I’m new on the job/on the equipment/at this company? What if they get angry at me? What if I frustrate them? What if, what if, you fill in the blank. We are anywhere but listening to the other person.

Our intentions are good. We want to give the best response we can, hopefully the right answer. However, if we are not present to the conversation, the other person feels not heard, unimportant, ripped off, and the like. If there was no upset on their side to begin with, it now exists big time. Fact: if you are not listening to the customer, there is no way you can answer the question. The truth is you probably haven’t even heard it.

Listening is our least used and weakest communication skill. None the less, great customer service professionals are first and foremost great listeners. Active listening forces us to tune in to what the customer is saying, instead of trying to think of what our responses will be.

Hearing and listening are not the same, though many people use the words interchangeably.
Hearing is a physiological process whereby auditory impressions are received by your ears and transmitted to your brain.
Listening involves interpreting and understanding the significance of the sensory experience.

The derivative of listen is ‘list,’ which means to lean toward one side. Have you ever noticed how you lean in when someone is talking to you, or vice versa? Even on the phone?

When you listen, you win and the other person wins. But it is not enough to just listen, you have to communicate to people that you’re listening. Sometimes people don’t think you’re listening when you are because you’re not communicating that you’re listening.

All the best,

Jim

PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.

Be clear that PR cannot be handled just by the firm it is a partnership between you and the PR experts. It is your inputs that will provide the PR firm with direction. You must on your side provide complete and updated information, be available to advice on or check material put together by the firm and spend time with the PR team on idealization. Only when the grounding is laid clearly will PR be successful.

• The company must have worked for a business such as yours before or have at their fingertips the strategies they will employ to meet your PR objectives.
• The PR firm must have updated its systems to include all the latest in media and communications.
• The company must understand your business thoroughly and know in no uncertain terms how much strategic versus tactical support they can provide.
• Determine whether the staff deployed for your project has both experience as well as expertise. Find out about their successes and failures.
• Ascertain whether they can comfortably reach out to your target market and if they cab quantify their value.
• Study the proposals presented by them on your project and use your in depth knowledge of your business and the market to determine to what extent this will work.
• A dedicated PR firm will not hesitate to disagree with you on any aspects of your plan they are not in agreement with. They know the ins and outs of their business and know what works and what does not.
• The firm must not just have a series of meetings there should be constant interaction as well as reviews of work undertaken and subsequent results.
• The contract must be clear and transparent with no hidden clauses. The PR firm must have a system where it clearly understands and then delineates in a contract its responsibilities.
• Be sure to check their testimonials and credentials. Go through their case studies to determine their efficacy and do some research to find out their standing in the market.

The most apt definition of a PR relationship is that of the Counselors Academy of the Public Relations Society of America. It says, “ a successful relationship between client and public relations firm or counselor has as a fundamental: a match of capabilities and needs, a 100% agreement on objectives, constant and instant accessibility, full information sharing, interaction at all levels, regular updates as well as progress review, and a clear contractual agreement.”